top of page
Hello, nice to meet you!

With over 9 years of experience in Creative Direction,
I have had the privilege of living and working in various cities across Europe, including Milan, Amsterdam, Rotterdam, Hamburg, London, Paris, and Barcelona.

I am now based in Australia.

 

These experiences have exposed me to diverse cultures, work styles,
and global brands, shaping my passion for creativity. I love creating advertisements that resonate with audiences across different media platforms.

 

What I enjoy most about my work is the opportunity to fully immerse myself in brands and let my creativity flow.

5336C16A-105A-4B95-B90F-EC1259F3B2B2.JPEG

Thank you

Screenshot 2022-02-14 at 15.51.17.png
Nivea-Logo-1949-present.png

Art Director, NIVEA Global Campaigns
Publicis One Touch | Hamburg, Germany and London, UK - 01.2020 - 06.2021

Responsible for developing and executing creative strategies that aligned
with NIVEA's new brand vision.
My main tasks included concept advertising, moodboard, storytelling, layouts, video editing.
• Creating campaigns across various platforms including social media and ATL/BTL.
• I worked on the development of brand identity to ensure consistency across all communication channels.

logo-black_2x.png

Art Director, Cover and Editorial Issue
Milan, Italy - 01.2020

Concept, moodboard with description of the idea (make-up, hairstyle, location and props);
• Coordination with team stylist, make-up and hair stylist for the correct realization of editorial;
• Art direction during the shooting;
• Casting models.

logo.webp

Art Director, 20 Global Campaigns
Milan, Italy - 11.2017 - 01.2019

I helped Wycon Brand create 20 global advertising campaigns. The mission was the creation of a new brand vision. Thanks to these campaigns in which I worked as Art Director, Wycon was able to increase the profit by 21%.
• Concept, moodboard, storytelling, scenography, key visual, still life;
• Competitors brand;
• Advertising decision coordination with chief marketing company;
• Set design and coordination with the set designer (choice of props for interaction with models);
• Sketch storyboard for camera frame decision;
• Coordination with team stylist, make-up and hair stylist for the correct realization of advertising;
• Art direction during the shooting;
• Casting models.

1200px-VOGUE_revista_-_logo.png

Art Director, Editorial Issue
Milan, Italy - 11.2019

Concept, moodboard, storytelling, key visual, locations;
• Organization and planning for places and characters extras;
• Art direction during the shooting.

logo_black.png

Creative, Editorial Issue
Milan, Italy - 09.2019

Concept, moodboard, storytelling;
• Art direction during the shooting.

f214c13d7dc2b598d5df3994cef67df1.png
5a1ac9a8f65d84088faf1383.png

Art Director, Calzedonia and The Blond Salad with Chiara Ferragni
Milan, Italy - 05.2018 - 11.2018

In charge of advertising creation campaign for Calzedonia Brand together with Chiara Ferragni.
In details my main tasks were the idea creation, the concept advertising, moodboard, storytelling, scenography and the art direction during the set.

arwe-gallery-logo_bw.png
loreoal-paris-vector-logo.png

Art Director, 13 Global Campaigns
Milan, Italy - 10.2019 - 04.2021

In charge of concept advertisings, moodboard, scenography, photo compositions, still life.

Senior Art Director
Dreamers & Makers | Milan, Italy and Uruguay - 01.2019 - 01.2020

During this experience I worked as Senior Art director for 3 different Brands: Calzedonia (Julia Roberts Campaign), Kidult (Campaigns and Socials) and Rolling Stones Italia Magazine (Covers and Contents). I was also responsible of team building and budget allocation. My key activities were:
• Concept advertising, moodboard with description of ideas, storytelling, key visual, layout, assets, video editor, scenography;
• Art direction during the shooting.

Professor: Presentation Design
Milan, Italy - 10.2018 - 01.2019

Teaching in Intensive One Year and Master courses: fashion design, fashion business, art direction, interior design, fashion editor.
• Final portfolio creation;
• Creation of moodboard, shooting.

Art Director, Cover Beauty and Editorial Issue
Milan, Italy - 11.2018

Concept, moodboard, storytelling, key visual, scenography;
• Art direction during the shooting;
• Style, makeup and hairstyle type;
• Choice of props for interaction with the model.

Art Director, 3 Worldwide Campaigns
Milan, Italy - 01.2018 - 07.2018

In charge of Idea creation and concept advertising, storytelling, moodboard, scenography, props choice.
I worked with the photographers and scenographer to create the best videos and photo compositions.
Campaigns:
FEB 2018 - Blaze - Worldwide campaign.
MAR 2018 - Steven Klein Destination Everywhere - Worldwide campaign.
APR 2018 - Outdoorsman Reloaded - Worldwide campaign.
• Concept, moodboard, storytelling, scenography, key visual, still life;
• Competitors brand;
• Advertising decision coordination with chief marketing company;
• Set design and coordination with the set designer (choice of props for interaction with models);
• Sketch storyboard for camera frame decision;
• Coordination with team stylist, make-up and hair stylist for the correct realization of advertising;
• Art direction during the shooting;
• Casting models.

Art Director, Editorial Issue
Milan, Italy - 10.2019

Concept, moodboard, storytelling, key visual;
• Design and creation of scenography;
• Art direction during the shooting.

185950.png
Kidult.webp
5a1ac9a8f65d84088faf1383.png
studio-rolling-stones-png-logo-25.png
1200px-VOGUE_revista_-_logo.png
1200px-VOGUE_revista_-_logo.png
ray-ban-logo-png-transparent.png

HFFA Haute Future Fashion Academy

Creative Lead
Desigual | Barcelona, Spain - 11.2022 - Present

As the lead of art direction on global campaigns, social media, e-commerce, web experience, and graphic design teams at Desigual, I have successfully contributed to the transformation of the brand communication vision.
• Collaborated with cross-functional teams to develop innovative campaigns online and offline that aligned with the brand's values and vision.
• Demonstrated strong leadership skills to effectively manage and mentor a team of designers and creatives, fostering a culture of creativity and innovation.

 

Art Director
The Hague, Netherlands - 07.2017 - 11.2017

• Concept projects;
• Moodboard, layouts realization with description of ideas;
• Design set design and coordination with the photographer;
• Comparison with the photographer for the choice of photos on set and posture models;
• Set assistance;
• Contact selected locations;
• Creation of a new company website, portfolio and business cards to be sent to European museums;

Art Director Assistant, Cinematographic Movie: Misfit
Amsterdam, Netherlands - 05.2017 - 07.2017

• Set design by scene;
• Coordination with the art director;
• Choice and withdrawal of props;
• Set assistance;
Cinematographic movie: Misfit
Production house: Splendid Film

LOGO-Splendid_Film.png

Education

Skills

Languages

NABA Nuova Accademia di Belle Arti Milano
Milan, Italy - 10.2013 - 12.2016
Media Design
Art Direction, Graphic Design,
Game Design, Cinema, Animation
Italian ( Native )
English ( Bilingual )
French ( Intermediate )
Spanish ( intermediate )

Where I lived and worked

Graphics / Software

Adobe Photoshop
Adobe IIlustrator
Adobe InDesign
Adobe After Effects

Adobe Acrobat

Capture One

Key Visual

Storyboards

Moodboard
 

Video Editing Software

Adobe Premiere

Final Cut

Avid

 

Presentation Software

Figma
Key Note
Google Workspace
Power point
Microsoft Office

Knowledge of HTML

Milan, Italy
Amsterdam and Rotterdam, Netherlands
Hamburg, Germany
London, UK
Uruguay
Paris, France
Barcelona
Digital Marketing
Google Digital Training
April 2022

Certifications

Understand customers needs
and online behaviours

Google Digital Training
Oct 2020
Communicate your ideas
through storytelling and design

OpenClassrooms
Nov 2019

Contacts

  • Instagram
  • LinkedIn
    bottom of page